Friday, February 26, 2016

Meet Brain, The AI Engine That Wants To Replace Search

Fifteen miles away from where Larry Page and Sergey Brin worked out of their first office developing the technology that would become Google, a team of eleven engineers no older than 20 are hard at work on developing what they hope will be its replacement.

Their adoptive home, for the moment, is the co-working space Tim Draper set up as part of his Draper University startup program, and they’ve been assembled their by Jerry Yue, a 24-year-old serial entrepreneur.

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Sunday, February 7, 2016

5 Ways to Use SEO Effectively in Social Media

Most business owners and managers now know that search engine optimization (SEO) is a crucial component of any website. Used to improve rankings on major search engines and help potential clients and customers find your website, SEO can also be implemented on social media platforms to great effect.

Think of it as using another type of lure to catch more fish — SEO combined with social media can give you a distinctive edge over your competitors when utilized properly. Below are five ways you can use it to improve Internet visibility and attract more consumers to your website.

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15 Social Media & Search Engine Marketing Trends in 2016

The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior.

In order to succeed, you should adapt to these changes and employ the latest and most effective strategies.

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Thursday, January 28, 2016

Connecting Small Businesses and Closing the Digital Divide Face-to-Face

WASHINGTON—Some minor­ity com­munit­ies can lag be­hind in ef­forts to di­git­ally map their small busi­nesses, so mu­ni­cip­al­it­ies that dir­ectly con­tact the un­der­served in­ev­it­ably un­cov­er a wealth of data on oth­er­wise “off-the-grid” cit­izens.

Visu­al dis­plays of minor­ity-owned busi­nesses are crit­ic­al to a city’s eco­nom­ic de­vel­op­ment, but not every­one has a com­puter, Wi-Fi ac­cess, or a smart­phone, Sylvester “Sly” James, the may­or of Kan­sas City, Mis­souri, said Wed­nes­day at the United States Con­fer­ence of May­ors winter meet­ing.

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Monday, December 28, 2015

Planning For SEO Success In 2016

A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you?

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Monday, December 21, 2015

Using Search Data To Explain Media Impact

Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

Oftentimes, when a brand is running a large media campaign, consumers will turn to search engines to learn more about the products they are exposed to on other media channels, such as television. A marketer can gain valuable insights by analyzing the correlations between media campaigns and the fluctuations in relevant search activity.

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Saturday, December 12, 2015

8 Experts Predict What Digital Marketing Will Look Like In 2016

Marketing strategies, tactics and channels are evolving just as rapidly as technology is in today's context. The rise of the social web has given rise to many a channel and formats for reaching out to potential customers.

Even though the fundamentals of marketing remain the same -- creating unique or innovative messaging, knowing who your target audience is, knowing where to find them -- one has to continuously acquire new skills, learn and understand as the consumption patterns change over time.

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Saturday, December 5, 2015

The Paradox Of Hispanic SEO

Despite the rise of social media, content marketing, mobile marketing and other digital marketing tactics, SEO is still critical. In fact, a study published in Search Engine Land found that 51% of all visitors to both B2B and B2C websites are driven by organic search.

As more and more brands launch owned websites to address the booming Hispanic digital market, the wise ones will invest in optimizing their websites for the Hispanic audience. Read on to learn about the opportunities and the paradox of Hispanic SEO. 

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Sunday, November 29, 2015

10 SEO Tips You’d Be Surprised You Didn’t Know

Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the list already. I write it anyway because I think it’s always good to have a refresher. If you pick up even one new idea that you can put into practice, then I think it’s worthwhile.

When it comes to SEO, there’s obviously a lot of fluctuation in the industry, and not just from search engines like Google, but from the way people themselves search for and consume information. The tips below are a blend of analytics, organization, and productivity practices I find useful and seem to be the most frequently forgotten during chats with other marketers.

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Monday, November 23, 2015

Report: Marketers Recognizing the Need for Multicultural Strategies

The CMO Council and Geoscape published a white paper on Sept. 1 titled, “Activating the New American Mainstream,” to show how marketers are creating strategies to best engage the country’s culturally diverse business industry.

According to the data, more than one-third of today’s American population is Asian-American, African-American or Hispanic. By 2020, these three groups will total nearly 130 million people.

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Wednesday, October 28, 2015

Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone

“Everybody is an influencer.”

Gil Eyal, founder and CEO of startup HyPR, meant that everyone has influenced someone in some way. But the influencer marketing platform and search engine that his company is rolling out — and which today is announcing a $5 million seed round — could let anyone become a paid influencer hired to wax enthusiastic about a new movie or a new toothpaste.

That’s because HyPR (pronounced Hyper) wants to take influencer matchmaking beyond a facilitated platform like NeoReach, and even beyond TapInfluence’s boast of a fully automated platform.

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Monday, September 14, 2015

Optimizing Pinterest Content for Social and Search Engine Exposure

No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent.

Starting as a mobile-only way to search, Guided Search is a unique tool that allows users to redefine their search queries based on ideas provided by Pinterest. This often overlooked feature gives savvy marketers a chance to extend the value beyond the red walls of the social media site.

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Monday, June 22, 2015

The Best Performing Search Media For Your Business’ Marketing Strategy

For the first time in the last 10 years, the last placed team in the NBA won the first pick of the NBA draft.

Unlike in the NFL, the first team on the NBA’s draft board is only given the highest chance to win the first pick — it is not guaranteed. The NBA awards its top team a 25% chance to win the first pick, the second team 19.9%, the third 15.6%, and so on. That means the top team on the draft board still has a 75% chance that someone else will win the first pick.

Marketing channels are more like the NBA than the NFL in that occupying first place might not mean you get a majority of the market. Because search is not an exclusive marketing choice, you might even get a majority of users but not a majority of the use or time spent on various media.

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Wednesday, June 10, 2015

IAB Town Hall Puts Spotlight on Multicultural Marketing

Where the Multicultural population was once a small segment for marketers to consider, it may as well be today’s mainstream. Nielsen data show that the multicultural market had $3.4 trillion of purchasing power in 2014, an increase of 415% since 1990, with the numbers on the rise every year.

At IAB’s Multicultural Creative Case Study Town Hall on May 27, the spotlight was on the Multicultural market and on ways in which advertisers can successfully reach this influential segment. Liz Blacker, Executive VP at iHeart Media and Co-Chair of the Multicultural Council, joined Jessica Ramirez, Manager, IAB Industry Initiatives and Member Services, as she welcomed guests to the IAB Ad Lab for the event. It began with a deep dive into statistical data about Multicultural consumers in the U.S.

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Monday, June 1, 2015

SEO Strategy During A Website Redesign Or Migration

Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search.

You can protect the search equity you’ve worked hard to build and discover new opportunities for optimization by strategically planning your transition. This resource will cover how to perform the SEO checks needed to help your website maintain — and even improve — its digital dominance.

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Monday, May 25, 2015

Ads in Spanish can open dealerships' doors

TAMPA, Fla. -- With Hispanics buying nearly one in five new vehicles in the United States, dealerships that ignore them are missing a big opportunity, say dealers and marketing vendors.

Ricky Lopez, Internet director at David Maus Toyota-Scion in Sanford, Fla., said dealerships can make a difference simply by advertising in Spanish and posting Spanish-language car videos.

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Thursday, December 18, 2014

Effective Keyword Targeting: The Key To Growing Traffic & Revenue

When it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By correctly identifying areas of growth potential, you can transform a website into a traffic machine with high revenue potential.

With my e-commerce business clients, I begin by analyzing their market (keywords) and implementing a growth plan in selected areas with high traffic potential. I’ve usually found that most of them can boost traffic and sales with a simple optimization system.

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Monday, November 10, 2014

Simple Tips To Set The Stage For Local SEO In 2015

The year is almost over, and many businesses are starting to look forward to 2015 and discuss their marketing plans. Luckily, David Mihm, the local search guru at Moz, just released his annual Local Search Ranking Factors survey, which helps give us local marketers more insight into which ranking factors matter the most.

The survey shows a definite shift toward more traditional web ranking factors. Last year’s Local Search Ranking Factors survey had Google Places and Citations weighted heavily, but this year’s study shows that on-site signals and links are the most powerful factors.

This shift is consistent with Google’s recent local ranking algorithm update, Pigeon. Many Local SEOs claimed they weren’t hit by Pigeon – but it’s more likely that, because they took a more wholesome approach to local SEO, their sites simply had more authority to begin with

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Thursday, November 6, 2014

Why Shoppers Abandon Their Carts – and What Search Marketers Can Do to Help

Most search marketing efforts are focused on merely getting users TO a site, but fail to leverage user behaviors to help KEEP them on a site. And most site managers don’t understand the relationship between search and cart abandonment. While site managers often lament the high percentage of abandoned carts on their sites, most managers fail to understand WHY so many carts go abandoned. If you don’t know why, how can you fix it?

The most common reason is really simple, but largely unknown: Carts aren’t just for shopping.

A shopping cart isn’t just for holding items until checkout. It also holds items shoppers are interested in while they figure out what to buy. The problem with most sites isn’t cart abandonment; it’s the fact that shoppers have no other way of keeping track of items they are interested in, so they use the only holding bin available, the shopping cart, and then abandon those items when done. They aren’t always abandoning a purchase; they are abandoning their list of unwanted items.

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Monday, November 3, 2014

5 Ways to Build Up Brand Evangelists

Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the talking, and you have a vested interest in seeing your company succeed, chances are your words will be taken with more than just a grain of salt. In fact, your readers might be willing to get out the whole salt shaker, discrediting everything you have to say.

That means prompting other people to talk should be a cornerstone of any company’s reputation management strategy. And, lucky for you, I’ve pulled together five tips to help you get people talking about how great your company really is.

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Friday, October 10, 2014

6 Things Innovative Search Engine Marketers are Doing Right Now

As search engine optimization changes, so do the practitioners of the trade. A few years ago, your average search expert (let’s call them SEOs) could be found creating hundreds of devil-may-care backlinks, stuffing a page with keywords or spinning content for dozens of pages.

SEOs today are more sophisticated. They are curating link profiles, kneading keywords into title tags, and creating a sitemap that is perfect for crawlers.

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Friday, October 3, 2014

SEO Organizations Call For “Search Congress” To Create & Enforce Search Marketing Code Of Ethics

According to the announcement, anyone wanting to participate must be nominated by an eligible search engine marketing organization, including regional associations, virtual communities or other eligible groups.

To clarify which groups would qualify to nominate delegates, SEMPO listed the following requirements:

Groups that self-identify as serving search engine marketers in some capacity.
Groups that are at least 1 year old.
Groups that have at least 10 dues-paying members.
Active SEMPO Local groups that are more than 1 year old.
Groups that are primarily active in North America.
Groups that have pre-existing by-laws.

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Monday, September 29, 2014

2 Weeks to Register for the World’s Largest Search Engine Marketing Conference – SMX East in NYC!

Search Engine Land’s SMX East returns to New York City in just two weeks! Here all that’s in store:

Actionable, Up-to-date Search Marketing Tactics: Have your search rankings been impacted by endless algorithm changes? Mobile making you retool your entire digital marketing program? Can implementing AdWords scripts increase your ROI and productivity?

Come to SMX East for sessions featuring the latest strategies and tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. 

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Friday, September 26, 2014

Google Enhances Search Listings With New Structured Snippets

Google announced this week via the Google Research blog that they will be introducing a new addition to search listings. The new feature is designed to pull out key pieces of information from a page and insert it into the search results snippet for that page.

The new feature, which sounder like a richer version of rich snippets, is called structured snippets and can already be seen in certain searches.

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Wednesday, September 24, 2014

Kenshoo Named #1 Search Engine Marketing and Social Media Marketing Supplier to the Internet Retailer Top 1000

SAN FRANCISCO, September 22, 2014 /PRNewswire/ 

Kenshoo, the global leader in predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet Retailer's "2015 Leading Vendors to the Top 1000." Among the leading brands in the Internet Retailer Top 500 using Kenshoo are top retailers Drs. Foster and Smith, Moosejaw Mountaineering, Sears, Staples, and Walgreens.

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Friday, September 19, 2014

Google Maps Navigation Now Covers 104 Countries

Android Police points out that Google has expanded navigation for Google Maps to 20 additional countries. These are mostly in Africa, the Caribbean islands and South America. 

From Algeria to Venezuela, the addition of these 20 brings to an impressive 104 the total number of countries where Google Maps offer navigation services.

Google Maps is the fifth most popular mobile app in the US according to comScore. However in some markets (e.g., UK) Apple Maps have taken traffic and share from Google among iPhone users.

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Tuesday, September 16, 2014

Ex-Googlers Help Build ‘Boodigo,’ a New Search Engine Just for Porn

A couple of years ago, porn producer and director Colin Rowntree started feeling that mainstream search engines, like Google and Bing, where “trying to ghettoize the adult entertainment industry,” as he puts it. Google “blow job,” and you generally have to click through three pages of totally un-sexy content — you know, like a Wikipedia entry on the phrase’s etymology — before you actually arrive at the porn sites you were looking for in the first place.

“It’s this corporate cowardice thing that’s been going on the last several years,” he told me over the phone. “Mainstream companies that have investors [or are] trying to go public [are] trying to distance themselves completely from adult entertainment.”

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Tuesday, September 9, 2014

Ten Best Search Engine Optimization Firms in San Francisco Named by for September 2014

NAPLES, FL--(Marketwired - September 09, 2014) - The independent authority on internet marketing,, has named the best search engine optimization companies operating in the San Francisco area for the month of September 2014. Many competing online marketing companies are put through a rigorous evaluation process in order to determine the top competing agencies based on their performance. Thousands of online marketing companies are considered for the evaluation process while only the absolute best make the coveted list.

The ten best SEO companies in San Francisco for September 2014 are:

1) iSearch Media
2) Book Passage
3) KeywordSpy
5) Gshift
6) kick start search
7) Catalyti Creation
8) Intern Match
9) Jadworks
10) SF Web Consulting

The process used to evaluate and rank SEO companies in San Francisco involves the use of a month-long process of benchmarking the top performing services based on the use of a set of evaluation criteria. The set of evaluation criteria consists of five areas of evaluation in areas including on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods. The result of this process will determine the best SEO company San Francisco has to offer. The ratings are updated on a monthly basis based on the latest developments and achievements in the online marketing industry.

About is a purveyor of web marketing rankings in San Francisco, California. The primary goal of is to uncover and proclaim those individuals or services providing top web marketing solutions available. Search Engine Optimization services are put through a rigorous evaluation to ensure the recommendations contain the absolute best services the web marketing industry has to offer.

To view the recommendations of the ten best SEO companies in San Francisco visit:
Those interested in applying for the evaluation process can apply at:

Saturday, September 6, 2014

The Essential Digital Marketing Strategy: Local Search Engine Optimization

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen percent of local searches on a smartphone lead to a purchase within a day, compared to just 7% of non-local searches. Local searchers are also converting quickly, with 50% of people who make local searches on a phone and 34% of tablet and desktop searchers visiting a store visiting a store within a day.

This information, which comes from a new research from Google titled “Understanding Consumers’ Local Search Behavior,” should make it clear that consumers are going online before making purchasing decisions.

Read the full article

Wednesday, September 3, 2014

6 Top Ecommerce Platforms for Do-It-Yourself Small Businesses

Ecommerce business owners have many choices when it comes to shopping carts or ecommerce platforms -- almost all of which claim to be easy to deploy and manage. In reality, however, most business owners wind up hiring a designer and a Web developer to help them create the perfect ecommerce site.

That said, there are plenty of intrepid entrepreneurs (typically with some HTML and/or design experience) who truly want to build and manage their ecommerce site themselves, who don't want (or can't afford) to hire a Web designer/developer. Dozens of small ecommerce business owners share the top 6 ecommerce solutions, or shopping carts, that best deliver for the DIY crowd.

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Tuesday, September 2, 2014

Will Google My Business Kill SEO?

No, you’re not alone. Trying to get your business found online is indeed dark magic.

Search Engine Optimization (SEO) has always been difficult for most businesses, particular smaller ones like mine. Just about every client I know is trying to find the silver bullet of search:  the secret way to get your company listed on the first page of Google GOOGL +1.15% without paying for it (or paying as little as possible). 

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Communicating SEO's Value To Clients And C-Level Execs

As an SEO professional, you understand the value of your work. You also understand that not all of your clients or prospects (or C-level execs if you’re working in house) fully appreciate what is required to really make SEO work.

This can be due in part to the fact that proving return on investment for dollars spent on SEO can be challenging. That does not mean, however, that it is impossible.

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Facebook Testing Mobile Search Feature With Keywords

Facebook is reportedly testing a mobile feature that allows users to search old posts from friends by keyword, according to Bloomberg.

"We're testing an improvement to search on mobile. In this test you can use keywords to search for posts you're in the audience for on Facebook," a Facebook spokesperson says in an emailed statement to SEW.

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Tuesday, July 12, 2011

SEO 101: 6 Steps to Selecting Your Pages

After you’ve selected your keywords by building your target keyword list, the next goal in building a search engine optimization (SEOstrategy is to match each of those keywords to pages on your website. Where do you start, though? 

You have a list of 10 target keywords, but which ones should you 
go after first? The best way to start is by understanding which pages are the most valuable. Prioritize your SEO efforts by looking at your existing website pages and assessing where you're already ahead and which pages are going to take lot of extra work. 

Focusing on quick hits, like optimizing a page that’s already 
ranking, allows you to quickly make advances toward improving your rankings and getting more traffic to your website. 

Thursday, July 7, 2011

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization – whatever you want to call it) tips, tutorials, guidelines, presentations, articles, etc…. Learn everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps for optimizing hosted video for universal search; to YouTube optimization best practices and .....

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Friday, March 25, 2011

Tips For Targeting Latinos Online: New @ #SESNY

Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to the inaugural launch of the Focus Latino track at Search Engine Strategies New York.

The keynote was introduced & moderated by Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ, Carlos Vassallo, CEO, LatinVision Media Inc., Carlos Manzano, Executive Director, Latin Media & Entertainment Commission, City of NY, and Paul Lima himself. Mark López , Head of U.S. Hispanic Audience, Google, took the stage for the main event, which was jam-packed with awesome stats about Latino users. Oodles of them live below the fold, in addition to a hearty helping of takeaways from the follow-up session, Reaching Latinos through SEO, presented by Rafael E. Hernandez, Sales Manager, AudienceScience and Matias Perel, Founder and CEO, Latin3. aimClear live-tweeted both of these fascinating sessions. Read on for the goodies.

March 23, 2011 SES New York 2011 - Day 2 Coverage #SESNY

Here's a roundup of today's live blogging and coverage of SES New York 2011.
Posted by Danny Goodwin on March 23, 2011 4:51 PM

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