Monday, July 24, 2017

72 Things to Know When Selling SEO Services

Selling SEO services can be tough. The more you know, the easier it can be to sell search engine optimization (SEO) audits and monthly retainer services to businesses.

While I really understand SEO and how to create websites and optimize content, I’ve never considered myself to be a salesperson.

Good SEO definitely sells itself, but many businesses, especially those with a limited marketing budget, need to be sold on the benefits of good old-fashioned SEO.

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Friday, February 26, 2016

Meet Brain, The AI Engine That Wants To Replace Search

Fifteen miles away from where Larry Page and Sergey Brin worked out of their first office developing the technology that would become Google, a team of eleven engineers no older than 20 are hard at work on developing what they hope will be its replacement.

Their adoptive home, for the moment, is the co-working space Tim Draper set up as part of his Draper University startup program, and they’ve been assembled their by Jerry Yue, a 24-year-old serial entrepreneur.

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Sunday, February 7, 2016

5 Ways to Use SEO Effectively in Social Media

Most business owners and managers now know that search engine optimization (SEO) is a crucial component of any website. Used to improve rankings on major search engines and help potential clients and customers find your website, SEO can also be implemented on social media platforms to great effect.

Think of it as using another type of lure to catch more fish — SEO combined with social media can give you a distinctive edge over your competitors when utilized properly. Below are five ways you can use it to improve Internet visibility and attract more consumers to your website.

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15 Social Media & Search Engine Marketing Trends in 2016

The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior.

In order to succeed, you should adapt to these changes and employ the latest and most effective strategies.

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Thursday, January 28, 2016

Connecting Small Businesses and Closing the Digital Divide Face-to-Face

WASHINGTON—Some minor­ity com­munit­ies can lag be­hind in ef­forts to di­git­ally map their small busi­nesses, so mu­ni­cip­al­it­ies that dir­ectly con­tact the un­der­served in­ev­it­ably un­cov­er a wealth of data on oth­er­wise “off-the-grid” cit­izens.

Visu­al dis­plays of minor­ity-owned busi­nesses are crit­ic­al to a city’s eco­nom­ic de­vel­op­ment, but not every­one has a com­puter, Wi-Fi ac­cess, or a smart­phone, Sylvester “Sly” James, the may­or of Kan­sas City, Mis­souri, said Wed­nes­day at the United States Con­fer­ence of May­ors winter meet­ing.

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Monday, December 28, 2015

Planning For SEO Success In 2016

A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you?

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Monday, December 21, 2015

Using Search Data To Explain Media Impact

Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

Oftentimes, when a brand is running a large media campaign, consumers will turn to search engines to learn more about the products they are exposed to on other media channels, such as television. A marketer can gain valuable insights by analyzing the correlations between media campaigns and the fluctuations in relevant search activity.

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Saturday, December 12, 2015

8 Experts Predict What Digital Marketing Will Look Like In 2016

Marketing strategies, tactics and channels are evolving just as rapidly as technology is in today's context. The rise of the social web has given rise to many a channel and formats for reaching out to potential customers.

Even though the fundamentals of marketing remain the same -- creating unique or innovative messaging, knowing who your target audience is, knowing where to find them -- one has to continuously acquire new skills, learn and understand as the consumption patterns change over time.

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Saturday, December 5, 2015

The Paradox Of Hispanic SEO

Despite the rise of social media, content marketing, mobile marketing and other digital marketing tactics, SEO is still critical. In fact, a study published in Search Engine Land found that 51% of all visitors to both B2B and B2C websites are driven by organic search.

As more and more brands launch owned websites to address the booming Hispanic digital market, the wise ones will invest in optimizing their websites for the Hispanic audience. Read on to learn about the opportunities and the paradox of Hispanic SEO. 

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Sunday, November 29, 2015

10 SEO Tips You’d Be Surprised You Didn’t Know

Whenever I set out to write something like this, I’m always hesitant because I know that someone (or multiple someones) will read this and know every single thing on the list already. I write it anyway because I think it’s always good to have a refresher. If you pick up even one new idea that you can put into practice, then I think it’s worthwhile.

When it comes to SEO, there’s obviously a lot of fluctuation in the industry, and not just from search engines like Google, but from the way people themselves search for and consume information. The tips below are a blend of analytics, organization, and productivity practices I find useful and seem to be the most frequently forgotten during chats with other marketers.

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Monday, November 23, 2015

Report: Marketers Recognizing the Need for Multicultural Strategies

The CMO Council and Geoscape published a white paper on Sept. 1 titled, “Activating the New American Mainstream,” to show how marketers are creating strategies to best engage the country’s culturally diverse business industry.

According to the data, more than one-third of today’s American population is Asian-American, African-American or Hispanic. By 2020, these three groups will total nearly 130 million people.

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Wednesday, October 28, 2015

Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone

“Everybody is an influencer.”

Gil Eyal, founder and CEO of startup HyPR, meant that everyone has influenced someone in some way. But the influencer marketing platform and search engine that his company is rolling out — and which today is announcing a $5 million seed round — could let anyone become a paid influencer hired to wax enthusiastic about a new movie or a new toothpaste.

That’s because HyPR (pronounced Hyper) wants to take influencer matchmaking beyond a facilitated platform like NeoReach, and even beyond TapInfluence’s boast of a fully automated platform.

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Monday, September 14, 2015

Optimizing Pinterest Content for Social and Search Engine Exposure

No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent.

Starting as a mobile-only way to search, Guided Search is a unique tool that allows users to redefine their search queries based on ideas provided by Pinterest. This often overlooked feature gives savvy marketers a chance to extend the value beyond the red walls of the social media site.

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Monday, June 22, 2015

The Best Performing Search Media For Your Business’ Marketing Strategy

For the first time in the last 10 years, the last placed team in the NBA won the first pick of the NBA draft.

Unlike in the NFL, the first team on the NBA’s draft board is only given the highest chance to win the first pick — it is not guaranteed. The NBA awards its top team a 25% chance to win the first pick, the second team 19.9%, the third 15.6%, and so on. That means the top team on the draft board still has a 75% chance that someone else will win the first pick.

Marketing channels are more like the NBA than the NFL in that occupying first place might not mean you get a majority of the market. Because search is not an exclusive marketing choice, you might even get a majority of users but not a majority of the use or time spent on various media.

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Wednesday, June 10, 2015

IAB Town Hall Puts Spotlight on Multicultural Marketing

Where the Multicultural population was once a small segment for marketers to consider, it may as well be today’s mainstream. Nielsen data show that the multicultural market had $3.4 trillion of purchasing power in 2014, an increase of 415% since 1990, with the numbers on the rise every year.

At IAB’s Multicultural Creative Case Study Town Hall on May 27, the spotlight was on the Multicultural market and on ways in which advertisers can successfully reach this influential segment. Liz Blacker, Executive VP at iHeart Media and Co-Chair of the Multicultural Council, joined Jessica Ramirez, Manager, IAB Industry Initiatives and Member Services, as she welcomed guests to the IAB Ad Lab for the event. It began with a deep dive into statistical data about Multicultural consumers in the U.S.

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Monday, June 1, 2015

SEO Strategy During A Website Redesign Or Migration

Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search.

You can protect the search equity you’ve worked hard to build and discover new opportunities for optimization by strategically planning your transition. This resource will cover how to perform the SEO checks needed to help your website maintain — and even improve — its digital dominance.

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Monday, May 25, 2015

Ads in Spanish can open dealerships' doors

TAMPA, Fla. -- With Hispanics buying nearly one in five new vehicles in the United States, dealerships that ignore them are missing a big opportunity, say dealers and marketing vendors.

Ricky Lopez, Internet director at David Maus Toyota-Scion in Sanford, Fla., said dealerships can make a difference simply by advertising in Spanish and posting Spanish-language car videos.

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Thursday, December 18, 2014

Effective Keyword Targeting: The Key To Growing Traffic & Revenue

When it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By correctly identifying areas of growth potential, you can transform a website into a traffic machine with high revenue potential.

With my e-commerce business clients, I begin by analyzing their market (keywords) and implementing a growth plan in selected areas with high traffic potential. I’ve usually found that most of them can boost traffic and sales with a simple optimization system.

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Monday, November 10, 2014

Simple Tips To Set The Stage For Local SEO In 2015

The year is almost over, and many businesses are starting to look forward to 2015 and discuss their marketing plans. Luckily, David Mihm, the local search guru at Moz, just released his annual Local Search Ranking Factors survey, which helps give us local marketers more insight into which ranking factors matter the most.

The survey shows a definite shift toward more traditional web ranking factors. Last year’s Local Search Ranking Factors survey had Google Places and Citations weighted heavily, but this year’s study shows that on-site signals and links are the most powerful factors.

This shift is consistent with Google’s recent local ranking algorithm update, Pigeon. Many Local SEOs claimed they weren’t hit by Pigeon – but it’s more likely that, because they took a more wholesome approach to local SEO, their sites simply had more authority to begin with

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