Saturday, September 6, 2014

The Essential Digital Marketing Strategy: Local Search Engine Optimization

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen percent of local searches on a smartphone lead to a purchase within a day, compared to just 7% of non-local searches. Local searchers are also converting quickly, with 50% of people who make local searches on a phone and 34% of tablet and desktop searchers visiting a store visiting a store within a day.

This information, which comes from a new research from Google titled “Understanding Consumers’ Local Search Behavior,” should make it clear that consumers are going online before making purchasing decisions.

Read the full article

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