As search engine optimization changes, so do the practitioners of the trade. A few years ago, your average search expert (let’s call them SEOs) could be found creating hundreds of devil-may-care backlinks, stuffing a page with keywords or spinning content for dozens of pages.
SEOs today are more sophisticated. They are curating link profiles, kneading keywords into title tags, and creating a sitemap that is perfect for crawlers.
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SEOs today are more sophisticated. They are curating link profiles, kneading keywords into title tags, and creating a sitemap that is perfect for crawlers.
Read full article
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