Monday, May 25, 2015

Ads in Spanish can open dealerships' doors

TAMPA, Fla. -- With Hispanics buying nearly one in five new vehicles in the United States, dealerships that ignore them are missing a big opportunity, say dealers and marketing vendors.

Ricky Lopez, Internet director at David Maus Toyota-Scion in Sanford, Fla., said dealerships can make a difference simply by advertising in Spanish and posting Spanish-language car videos.

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