Wednesday, June 10, 2015

IAB Town Hall Puts Spotlight on Multicultural Marketing

Where the Multicultural population was once a small segment for marketers to consider, it may as well be today’s mainstream. Nielsen data show that the multicultural market had $3.4 trillion of purchasing power in 2014, an increase of 415% since 1990, with the numbers on the rise every year.

At IAB’s Multicultural Creative Case Study Town Hall on May 27, the spotlight was on the Multicultural market and on ways in which advertisers can successfully reach this influential segment. Liz Blacker, Executive VP at iHeart Media and Co-Chair of the Multicultural Council, joined Jessica Ramirez, Manager, IAB Industry Initiatives and Member Services, as she welcomed guests to the IAB Ad Lab for the event. It began with a deep dive into statistical data about Multicultural consumers in the U.S.

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