Unlike in the NFL, the first team on the NBA’s draft board is only given the highest chance to win the first pick — it is not guaranteed. The NBA awards its top team a 25% chance to win the first pick, the second team 19.9%, the third 15.6%, and so on. That means the top team on the draft board still has a 75% chance that someone else will win the first pick.
Marketing channels are more like the NBA than the NFL in that occupying first place might not mean you get a majority of the market. Because search is not an exclusive marketing choice, you might even get a majority of users but not a majority of the use or time spent on various media.
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