Monday, September 14, 2015

Optimizing Pinterest Content for Social and Search Engine Exposure

No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent.

Starting as a mobile-only way to search, Guided Search is a unique tool that allows users to redefine their search queries based on ideas provided by Pinterest. This often overlooked feature gives savvy marketers a chance to extend the value beyond the red walls of the social media site.

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