Wednesday, October 28, 2015

Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone

“Everybody is an influencer.”

Gil Eyal, founder and CEO of startup HyPR, meant that everyone has influenced someone in some way. But the influencer marketing platform and search engine that his company is rolling out — and which today is announcing a $5 million seed round — could let anyone become a paid influencer hired to wax enthusiastic about a new movie or a new toothpaste.

That’s because HyPR (pronounced Hyper) wants to take influencer matchmaking beyond a facilitated platform like NeoReach, and even beyond TapInfluence’s boast of a fully automated platform.

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