Saturday, December 12, 2015

8 Experts Predict What Digital Marketing Will Look Like In 2016

Marketing strategies, tactics and channels are evolving just as rapidly as technology is in today's context. The rise of the social web has given rise to many a channel and formats for reaching out to potential customers.

Even though the fundamentals of marketing remain the same -- creating unique or innovative messaging, knowing who your target audience is, knowing where to find them -- one has to continuously acquire new skills, learn and understand as the consumption patterns change over time.

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