Search Engine Latino

SEO 101: 6 Steps to Selecting Your Pages

2011-07-12T09:41:00.000-04:00

After you’ve selected your keywords by building your target keyword list, the next goal in building a search engine optimization (SEO) strategy is to match each of those keywords to pages on your website. Where do you start, though?

You have a list of 10 target keywords, but which ones should you go after first? The best way to start is by understanding which pages are the most valuable. Prioritize your SEO efforts by looking at your existing website pages and assessing where you're already ahead and which pages are going to take lot of extra work.

Focusing on quick hits, like optimizing a page that’s already ranking, allows you to quickly make advances toward improving your rankings and getting more traffic to your website.

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The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

2011-07-07T00:42:00.002-04:00

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization – whatever you want to call it) tips, tutorials, guidelines, presentations, articles, etc…. Learn everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps for optimizing hosted video for universal search; to YouTube optimization best practices and .....

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Tips For Targeting Latinos Online: New @ #SESNY

2011-03-25T11:16:00.000-04:00

Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to the inaugural launch of the Focus Latino track at Search Engine Strategies New York.

The keynote was introduced & moderated by Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ, Carlos Vassallo, CEO, LatinVision Media Inc., Carlos Manzano, Executive Director, Latin Media & Entertainment Commission, City of NY, and Paul Lima himself. Mark López , Head of U.S. Hispanic Audience, Google, took the stage for the main event, which was jam-packed with awesome stats about Latino users. Oodles of them live below the fold, in addition to a hearty helping of takeaways from the follow-up session, Reaching Latinos through SEO, presented by Rafael E. Hernandez, Sales Manager, AudienceScience and Matias Perel, Founder and CEO, Latin3. aimClear live-tweeted both of these fascinating sessions. Read on for the goodies.

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March 23, 2011 SES New York 2011 - Day 2 Coverage #SESNY

2011-03-25T11:11:00.000-04:00

Here's a roundup of today's live blogging and coverage of SES New York 2011.

SEO 101 - Outspoken Media
Focus Latino: Introduction and Opening Keynote - Bruce Clay
Tips For Targeting Hispanic Users: New @ #SESNY - aimClear Blog
Reaching Latinos Through SEO - Bruce Clay
SEO on a Global Scale - Outspoken Media
Meaningful SEO Metrics: Going Beyond the Numbers - Bruce Clay
Panda: The Aftermath #SESNY Round Table Discussion - Search Engine Watch
Panda Watch! #SESNY's Google Spankfest Round Table - aimClear Blog
SES New York 2011: Panda: the Aftermath - State of Search
Twitter 2.0: Creating & Distributing the Message - Outspoken Media
Analytics for the Latino Market - Bruce Clay Blog
Is the Search Alliance Paying Off for Search Marketers? - adCenter Blog
SES NY 2011: Crossing the Digital Divide - State of Search
Enterprise Level SEO - Outspoken Media
Killer Facebook Targeting Tactics - SES New York - State of Search
SES NY: Ads in the Quality Score World - adCenter Blog
Social Media Solutions on a Budget -- SES New York 2011 - Bruce Clay
SEO Is Dead...Love Live SEO! - Outspoken Media
Video: Bing's Stefan Weitz on Social Signals, Mobile, Local, Deals and More at SES New York - adCenter Blog
Posted by Danny Goodwin on March 23, 2011 4:51 PM